Although it may sound a little complicated, the concept behind DWP is actually straight forward:
it’s all about creating a website experience that directly relates to your visitor’s unique situation. As the number of devices connected to the internet grows, the length of time your customer looks at your site shortens. Nowadays, we face a consumer revolution; your customers expect the information they require within 3 clicks and they are not willing to search for it.
Dynamic website personalisation addresses this situation by delighting your visitors with content they need, first time right.
Businesses that leverage the power of personalised content on their website will see a 19% increase in sales on average!
Your marketing campaigns will have triggers that are smart, personalised and designed with predetermined recipes that automatically change your website in unique visitor's situations (such as time, location, number of visits, etc.) to create a richer, more engaging
and relevant website experience that drives greater conversion.