DYNAMIC WEBSITE PERSONALISATION

DYNAMIC WEBSITE PERSONALISATION, WHAT'S THAT?

Although it may sound a little complicated, the concept behind DWP is actually straight forward: 

it’s all about creating a website experience that directly relates to your visitor’s unique situation. As the number of devices connected to the internet grows, the length of time your customer looks at your site shortens. Nowadays, we face a consumer revolution; your customers expect the information they require within 3 clicks and they are not willing to search for it. 

Dynamic website personalisation addresses this situation by delighting your visitors with content they need, first time right.
Businesses that leverage the power of personalised content on their website will see a 19% increase in sales on average!

Your marketing campaigns will have triggers that are smart, personalised and designed with predetermined recipes that automatically change your website in unique visitor's situations (such as time, location, number of visits, etc.) to create a richer, more engaging
and relevant website experience that drives greater conversion.

TIME BASED TRIGGERS

Create a triggers once and use it for every occasion! Triggers can be set up to repeat or automated to deliver a personalised experience for your visitor


NUMBER OF VISITS

A first-time visitor is most likely looking for something different compared to a repeat customer. Plan and Prepare for the events that serve your customers best. With websites from Komma Digital you can easily decide and configure what visitors see based on their number of previous engagements with your site.


LOCATION BASED MARKETING

Use geo-targeting to serve up content to your site visitors that is relevant to their actual location. Yes, this means that if your customers are in your local area, you can trigger messages to go out to their smartphones to invite them back into your store.


NOTIFICATIONS ON BROWSER AND PHONE

Run a message across the top of your website to highlight a promotion or deliver a special message to your visitors.

MARKETING BY DEVICE TYPE

Craft specialised calls-to-action messages and more to best match the device your visitor is using.

CAMPAIGN MARKETING

Running an ad campaign? Create a unique link with the Campaign URL trigger. Once clicked, this link will take your visitor to your dedicated micro site for that campaign directly relating to your ad. 

SEASONAL PERSONALISATION

Customise your website at different occasions, seasons and events like for Christmas, St Patrick's day, Eid, Halloween, Easter, with differnet images, offers and promotions!

Hook me up!

Wow, we can't wait to see your delighted reaction when we tell you how much we can do for how little!
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